Custom software for operations that no longer fit an off the shelf product. Bookings, finance, accounting, administration or whatever your process calls for. We start by understanding how you work today, not how it should work in theory.
Custom software built by the people who also have to run it.
Twenty-eight years building software and websites. Most of what we have done is tourism, and out of that came Briing Experiences, Shorex and Insights, which today run bookings, cruise arrivals and surveys every day. We have also built financial, accounting, operations and internal administration systems.
For the operation that already has its own process, that has spent years patching things together with spreadsheets and WhatsApp, and that every time it asks for a quote gets back an eighty page document and a price that looks nothing like the final one.
We do not quote software we do not understand yet. First we get into your operation, we diagram it and we test whatever nobody has done before. If it turns out you do not need us, we tell you.
Almost all the software that ends up in the trash was quoted before anyone understood the operation. Here it starts the other way around.
Before we move a single line of code we stand where the work happens. At the counter, on the dock, in the booking office, in accounting and next to whoever solves things by hand today.
What is in, what is out and what moves to a second phase. Written in the language of your operation, not in the language of a development contract.
Screens get navigated and flows get drawn while the code still does not exist. And whatever nobody has done before gets tested on its own, in a proof of concept, before we commit it to the project.
Reviewing software that already works is a very different conversation from reviewing promises.
Every module reaches production and stays up. Your team gets in from the first one and speaks up while things can still change.
This is not our first system or our first platform. We have spent twenty-eight years making software and web, and we work with current tools and architectures, not with what we knew ten years ago.
Accounting, payment gateways, channel managers, email, WhatsApp or the equipment already on the floor. We check what each system exposes and we tell you what can be connected before promising it.
Payments are the part of the system where a mistake costs money the same day. We are Stripe and PayPal partners, so the gateway does not get implemented by reading forums: it gets implemented with their partner documentation and with their team on the other side when something gets stuck.
Certified partners
Custom software turns into a problem when only one person knows how it works. That gets solved as we deliver, not at the end.
Your repository, your accounts, your keys. No license to pay us so you can keep using what you already paid for, and no lock that forces you to stay.
Every project is delivered with its manual inside and with the decisions on record. If tomorrow you want your own team or another vendor to carry it, they can.
After handover, you decide how much you need us. Some projects stay with us for years and some teams are running it on their own before long. Both are good news.
The code is yours, but that does not mean you have to learn how to run it. If you want, we keep the hosting, the backups, the certificates, the monitoring and the updates. You log in, you use it, done.
This team built and runs its own products, and has spent twenty-eight years delivering software for others. When we sit you down to review architecture, the people on the other side of the table are people who already got it wrong in their own software and fixed it with their own money.
The Briing ecosystem
Frequently asked questions
Custom software for operations that no longer fit an off the shelf product: booking, financial, accounting, operations and internal administration systems, plus integrations and portals, in tourism or outside it.
First we understand the operation, diagram it and test whatever nobody has done before. Only then do we quote. If discovery shows the development is not needed, we say so.
The client. The code lives in their repository from day one, along with the documentation and the access.
Half an hour on a call. If what you need is already covered by Experiences, Shorex or Insights, we tell you and it costs you less.
Book a call